Why We Fight - Ego
CGI
Why We Fight - Ego
Featuring Ego by Qing Madi, Why We Fight celebrates Valorant's five-year anniversary by exploring the characters' emotional maturity and growth since its launch. Produced by Brunch Studio in collaboration with Riot Games, it was directed by Jean-Charles Kerninon, Clément Lauricella, and Quentin Baillieux. Their combined creative vision and individual talents enriched Valorant's cult-status 3D cinematic universe with a bold art direction inspired by the game's original concept art. As a music video, its character-driven and thematically diverse narrative follows an abstract structure to offer fans unprecedented lore and world-building. Its emotional beats are contrasted by high-octane action all showcased with handcrafted 3D animation.
Praised by Riot Games and critically acclaimed by its now veteran community, Why We Fight especially stands as both an artistic and technical milestone for the studio. This achievement reflects the excellence of Brunch's teams across each department as they injected their dedication and passion in every frame of the final render.